Trade marketing is EUR465b industry globally. As consumers spend increasingly more time online, digital trade marketing presents a huge opportunity for both brands and retailers to reach these consumers in more targeted and innovative ways not possible in the offline world. Retailers adopting digital trade marketing are seeing 2.5-3x uplifts in key metrics. We interviewed 14 senior marketers, trade marketers and eCommerce specialists across 12 of the largest FMCG and Consumer electronics companies in the world to learn how they are approaching digital trade marketing. Join this session to learn what they told us.
