Thank global, act local! As the UK market becomes saturated with multiple sellers of the same goods and services, many merchants are looking at ways to expand their businesses to new territories in other countries. Knowing where to start on an international journey can be a daunting prospect and with all the energy and investment that goes into building the perfect eCommerce site, so often the payments process is overlooked. There is no ‘one size fits all’ and even the very largest businesses take a phased approach when it comes to international expansion. Julian Wallis will provide a high level overview of the topics and challenges that merchants should expect to face when seeking to expand their business across borders, reduce cart abandonment and maximise the revenue opportunities. The key themes that will be covered include alternative payments and localisation.
