Two key facts—that 74% of consumers say that customized promotions encourage them to buy products and services they have never purchased before, and that 92% of companies believe personalized promotions will encourage such purchases—tell us that the Age of Personalization is upon us. Personalization is no longer simply “nice to have.” Whether referring to top and bottom lines or customer satisfaction parameters, there are now proven upsides to providing more personalized experiences. At this interactive session, we will use examples from your industry peers to illustrate the essential building blocks to a modern personalization initiative: a digital-friendly management culture, a data-sharing ecosystem, fine-grained understanding of consumer personas, analytics capabilities, integrated campaign execution capabilities, and a code of honor for dealing with consumer data. These best practices, illustrated by journeys our clients have taken to enable them, will provide you with insights to better shape your company’s personalization initiatives.
